I was given a hypothetical situation whereby Amazon is creating an online car dealership, where you can buy and sell cars.

Amazon is the earth’s biggest online retailer.

They have plans to start selling cars online directly to consumers and want to include financing and payment options.

You have been given the task of launching this new online product.

Tasks

1. Understand the problem
2. Conduct Assumption Mapping
3. Conduct market research and validation
4. Conduct user interviews
5. Create a strategy document highlighting key assumptions, success criteria, prototype and user testing approach
6. Brainstorm and develop user stories and feature ideas
7. Prioritise features using the MSCW method
8. Estimate effort using the T-shirt method etc

This report showcases the guided steps I took to achieve the task of creating the product ‘Amazon Cars’ that would serve the needs of customers who are open to buying a car online with convenient and reliable financing and payment options.

Reference letter